When upgrading to a new iPhone, you have three choices: Apple Trade-In, carrier trade-in credit, or selling for cash. They're not equal. Here's the honest math.
Apple gives you App Store credit or a gift card (not cash) toward a new purchase. Values are notoriously low — typically 20–40% below what the market will pay. The advantage: it's fast and you don't have to talk to anyone.
Carriers offer high promotional values — sometimes $800+ — but only when you buy a new device on a 24–36 month payment plan. The credit is applied to your bill monthly, not given upfront. If you cancel before the plan ends, credits stop.
Cash in hand, same day. No new device required. No bill credits spread over 3 years. Just money.
| iPhone 15 Pro Max 256GB | Amount | Type | When You Get It |
|---|---|---|---|
| Apple Trade-In | ~$430 | Apple credit only | At trade-in |
| AT&T Trade-In (new line) | Up to $800 | Bill credits | Monthly over 36 months |
| TechITAZ | Up to $530 | Cash / Zelle | Same day |
Carrier trade-ins can look impressive on paper, but only if you were already planning to upgrade on a new installment plan. For everyone else — especially people who want cash or are switching carriers — selling to TechITAZ wins by a wide margin.